If you are a developper, director, filmmaker or author of an audio-visual project, you will have to face a choice sooner or later: whether to invest in a personnalised audio with composers and sound designers or to save money and use cheaper music and sound libraries.
The identity of your brand, of your film, of your videos is not only visual. Supermarket understood this long ago: they relentlessly play a certain type of music to instill certain emotions…

 

By choosing original music, you will be different, but it is not the only perk of a composer or sound designer collaboration. Library music are sorted by categories (epic, romantic, comedy, ambient, etc…) and you will get exactly what those portmanteau imply: a standardised music, often aged, and designed to answer to the needs of an ultra-competitive market. On the other hand, what your are purchasing when paying more, is a human presence, an artistic sensibility, a subjectivity that will not aim to replace your vision, but to respect and complete it. And, who knows, maybe it will broaden its boundaries…